About the Founder

Amanda Swenson is a seasoned public relations professional and media expert specializing in lifestyle brands in the food & beverage, hospitality, travel, CPG (consumer packaged goods) health & wellness, beauty & personal care industries.

Before founding SWNSN PR, she held senior roles at leading PR agencies in New York City where she oversaw high-impact campaigns, drove top-tier earned media coverage and guided brand storytelling from concept to execution for brands including L’Oreal Paris, BIOEFFECT Icelandic Skincare, Badgley Mischka, Dream Hotel Group, Hard Rock Hotel & Cafes, Airbnb, PepsiCo, Ferrero, Chobani, OpenTable and much more.

A Long Island native, she is passionate about amplifying the voices of local businesses and helping them grow through smart, strategic communications. She brings a thoughtful, results-driven approach to every client partnership—grounded in strong relationships, sharp strategy and a deep understanding of what makes a story land.